Linking words
To adapt to each other – Aan elkaar aanpassen
To attract votes – Stemmen aantrekken
To arrange a meeting - Een vergadering regelen/op touw zetten
To convey information – Informatie verzamelen
To define the policies - Het beleid bepalen
To demand membership – Lidmaatschap eisen
To enact the competition – De concurrentie bepalen
To evaluate the public opinion – De publieke opinie evalueren
To get down to business – Met ‘de zaken’ beginnen
To give the floor to – Het woord geven aan..
To increase patronage of services – Bescherming van de diensten verhogen
To launch an ad campaign – Een advertentiecampagne lanceren
To manage the thinking – Het denken beheren
To orchestrate a publicity stunt – Een publiciteitsstunt bewerken
To pencil in – Een tijdelijke afspraak opschrijven
To pin it down – Het vastleggen
To portray yourself – Jezelf op een bepaalde manier afschilderen
To provide services – Services verstrekken
To put the meeting off - De vergadering afzeggen
To suppress desires – Verlangens onderdrukken
Above-the-line Activiteiten, waarvoor het reclamebureau van de media een vaste of variabele commissie ontvangt, dus reclame in de traditionele media, in tegenstelling tot below-the-line: an advertising technique using mass media to promote brands.
Advergame Advertentiespel: is the practice of using video games to advertise a product, organization or viewpoint
Advertising Reclame: is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor.
Advertorial –> grote advertentie met tekst: a print or Web advertisement designed to look like a news story. The televison or radio equivalent is known as an “infomercial”.
Aided recall Geholpen herinnering: prompting respondents by inducing association of ideas to help recall, particularly of television or cinema viewing
APX advertentiepaginabereik: APX provides trusted technology, information, analytics, and services for the energy and environmental markets.
to audit de boeken controleren: to officially examine the financial accounts of a company
a banner banner, reclame: an advertisement on a website
Below-the-line In principe alle activiteiten, waarvan het reclamebureau niet de gebruikelijke korting ontvangt van de media. Voorbeelden zijn: huis-aan-huis-verspreiding, display-materiaal,tijdelijke aanbiedingen, free publicity etc: in organisational business and marketing communications, Below the line (BTL) is an advertising technique.
a benefit een voordeel: an advantage
Billboard grootformaat affiche: billboards are large displays advertising goods or services not necessarily sold where the sign is located
Branding Merken: a name, logo, slogan, and/or design scheme associated with a product or service
Branding Materials Merk materialen: These are materials to support the brand also reffered as ‘goodies’
to broadcast uitzenden: to send out programmes on radio or television
Buzz Buzz: A very intensive way of word of mouth communication
Commerce Het vrijwillig uitwisselen van goederen, diensten of beide: the voluntary exchange of goods, services, or both.
a concept een concept of idée: an idea
Cookies cookies: are parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server
Copy Geschreven tekst in publicaties: written content in publications, in contrast to photographs or other elements of layout
Copy-research vorm van onderzoek, die betrekking heeft op de concrete inhoudelijke aspecten van een communicatie-uiting: analysis and evaluation of the advertising message.
Copyright –> auteursrecht: the legal ownership that protects literary, music, or artistic work.
Copy-test in mediaonderzoek een methode om de paginaconfrontatie kans van de persmedia te bepalen: a Copy-test helps take the guesswork out of advertising.
customer een klant: person or company that buys from a shop or business
Direct advertising Rechtstreekse reclame: direct-to-Consumer Advertising
Direct mail rechtstreekse mediumcommunicatie: direct marketing is a sub-discipline and type of marketing
Direct Marketing Directe Marketing: is a sub-discipline and type of marketing where it attempts to send its messages directly to consumers, without the use of intervening media
Display Het tentoonstellen van het product zelf: display of the product it self. A type of marketing.
direct sales directe verkoop: the business of selling products or services directly to the customers
E-commerce –> Elektronische bedrijfsvoering: consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.
to edit redigeren: to prepare a piece of writing for publication
Editorial redactionele deel van een persmedium: an editorial is a phrase or article by a news organization, newspaper or magazine that expresses the opinion of the editor, editorial board, or publisher.
Exposure Confrontatie met de pers: publicity, an activity designed to rouse public interest.
Flash Flash: is a computerlanguage that is offently used for creating webgames
Free publicity Redactionele publiciteit: when members of the news media feature your story pulled from your press release, free publicity is being generated.
to incorporate ergens in opnemen: to include
to increase toenemen: to become more or higher
In-game advertising In-game reclame: efers to the use of computer and video games as a medium in which to deliver advertising
innovation vernieuwing: the introduction of something new
Instant commercial Een radio- of TV commercial, die op het moment van uitzenden (dus live) wordt uitgesproken door de omroep, presentator of disk jockey: a radio- or tv spot, who is presented by a diskjockey (live).
Interactive advertising Interactieve reclame: is the use of interactive media to promote and/or influence the buying decisions of the consumer in an online and offline environment
Internet marketing Internetmarketing: is marketing that uses the Internet
Jingle Herkenningsmelodie: a jingle is a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television commercials.
Mailing een communicatieve uiting, zoals brief, folder, brochure: mail is part of a postal system wherein written documents, typically enclosed in envelopes, and also small packages, are delivered to destinations around the world. A type of marketing.
to merge fuseren: to combine two things
Narrow Casting Narrowcasting: has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience, not to the general public
Non-personal selling Een Amerikaanse term voor beïnvloeding, die niet ‘personal’ geschiedt, maat via een medium of een product: all selling activities that use some medium as an intermediary for communication, including advertising, public relations, sales promotion, and collateral materials.
Non-response Het aantal c.q. percentage personen in een steekproef, dat geen medewerking aan een bepaald onderzoek kan of wil verlenen: the number of persons who, in a experiment, did not wanted to corporate.
OTH mediumconfrontatie bij auditieve media zoals radio: opportunity to hear.
OTS mediumconfrontatie bij visuele media zoals persmedia: opportunity to see.
OTV mediumconfrontatie bij audiovisuele media zoals televisie: opportunity to view.
Out of Home advertising (OOH) Buitenshuis reclame: is essentially all type of advertising that reaches the consumer while he or she is outside the home
Outlet De plaats, waar artikelen kunnen worden gekocht, zoals winkel, supermarkt, warenhuis enz.: an outlet store or factory outlet is a retail store in which manufacturers sell their stock directly to the public through their own branded stores.
Out-vision Vormen van buitenreclame: a way of marketing outside. Who have the most effect when the get on the television.
Pay per click advertising Betaling-per-klik reclame: is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website
Point of sale Punt van verkoop: this can mean a retail shop, a checkout counter in a shop, or the location where a transaction occurs
Product Life Cycle Product Levenscyclus: refers to the succession of stages a product goes through
Product Placement Product Plaatsing: advertisements are promotional ads placed by marketers using real commercial products and services in media, where the presence of a particular brand is the result of an economic exchange
Priority –> prioriteit: something given or meriting attention before competing alternatives
profitable rendabel: likely to make money
Publicity Publiciteit: is the deliberate attempt to manage the public’s perception of a subject
Public Relations Publieke Relaties: Promotion with the goal to create goodwill for a person or an organization
to publish uitgeven: to produce a media product
Pull strategy Trekstrategie: The manufacturer directs it’s marketing directly to the user before promoting the product at the retailers. So the product gets pulled through the sales channel
Push strategy Duwstrategie: The manufacturer directs it’s marketing to the retailers so the product gets placed in their stores. The products gets pushed into the sales channel
to retail –> handel: consists of the sale of goods or merchandise, from a fixed location such as a department store or kiosk, in small or individual lots for direct consumption by the purchaser
Spam –> Ongewenste post / e-mail: the abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages.
Telemarketing –> telefonische verkoop: the use of telephones for selling
trade handel: activity of buying and selling
a wholesaler groothandelaar: a firm buying and selling products in large quantities
recruitment werving: the act of finding new people to join a company
to release uitbrengen: to publish
a retailer een detailhandelaar:a business that buys products for the purpose of reselling them to general public
a sales pitch verkoopverhaal: a talk that tries to persuade somebody to but something
Sales promotion Verkooppromotie: Sales promotion is a direct influence on the price or value of a product
Search engine marketing Zoekmachinemarketing: is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages
Search engine optimization Zoekmachine optimalisering: is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results
Social media optimization Sociale Media optimalisatie: is a set of methods for generating publicity through social media, online communities and community websites
to subscribe abonneren: to pay money to receive a product
Viral marketing Virale marketing: refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses
Word of mouth marketing Mond-tot-mondmarketing: is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner
