This is the group profile of CV203C1 from the institute for media and information management. The groupmembers are:
• Danny Taams
• Simone van Riet
• Fleur van IJperen
• Rik Groenland

We shall now give an introduction of each member of the group.

The first groupmember is Danny Taams. She is a twentytwo years old student at the Institute of Media and Information Management. She was born and raised in Koog aan de Zaan, a small village near Amsterdam. She still lives with her parents and her 17 years old sister. She prefers to ride on her motor and she really likes to ski. She also likes to visit the cinema in her spare time. Before she went to the MIM, she passed her exam on the ‘’HAVO’’. At the moment she’s not sure what she would like to do in the future.

The second groupmember is Simone van Riet. She’s 18 years old. Simone was born and raised in a small village near Amsterdam, Huizen. She still lives with her parents but she’s searching for a place of her own. Like the rest of this group, Simone follows a major in Advertising, Marketing and Communication. Before she started this study, Simone went to a high school named ‘Huizermaat’. She graduated in 2006 and started immediately at the professional school of education in Amsterdam. When she’s ready, her intention is to go to the University. When she’s not at school, you can find her working as a waitress in a restaurant. One of her favorite activities is to play soccer. When she’s not on the field herself, she’s watching the game of her favorite club Feyenoord. She also likes having lunch with her friends or go to a club to dance the whole night long.

The third groupmember is Fleur van IJperen. She is a student at the professional school of education in Amsterdam. Her major is Advertising, Marketing and Communication. She is a very outgoing and ambitious girl. Her wish is to get an internship in Londen or New York. She wants to learn as much as she can in college, so when she gets a job later on in life she will be prepared for everything coming her way.

The last groupmember is Rik Groenland. Rik is twentythree years old. He still lives with his parents and three little brothers in Heerhugowaard. His hobbies are mixing house music, travelling, indoor soccer and american football. Before he became a student at the institute for media en information management he did two years of business administration at the Free University in Amsterdam. But he found out that business administration was not his thing. And to get inspiration for his future he went travelling. He went to Australia, Taiwan and Thailand. This trip was the greatest thing he ever did in his life. Back home he went searching for new education. There he found the institute for media and information management. His future ambition is to have his own marketingcommunication company.

This are the four people who, together with cv203c2, are working on the O’Neill project. We will now give an outline of this project.
O’Neill is a strong surfers and snowboarders brand. But the problem is that they miss the connection with the girls, especially between the ages of 17 and 20. Most of the current buyers are 25+ years old and male.
So O’Neill wants an advertising campaign that is focused on girls between 17 and 20 years old. But we have to take care that we don’t push away the hardcore surfers and boarders.
We also have to analyse the online televisionchannel of O’Neill: O’Neill TV. We have to make this media interesting for the targetgroup.
All of this together is our report to O’Neill. We have to present this report to the board of O’Neill on november 2nd in Warmond.