Minutes of group CV203C1
Subject: Mobile marketing at music festivals
Date: October the 3rd 2007
Time: 10.25 am
Place: 01A04
Chair: Rik Groenland
Secretaries: Jeffrey and Kirsten (group CV203A1)
Attendees: Danny, Fleur, Simone and Rik
4 Announcements
No announcements were made.
5 Mail received
All group members received the mail.
6 Introduction of the article ‘Mobile marketing at festivals’The meeting discussed the use of mobile marketing at music festivals. Virgin Mobile offered a mobile service for festival visitors at a festival in England.
7 Ideas on mobile marketing
Danny came up with the idea to promote mobile marketing on MTV and other music stations. Fleur found ringtones commercials extremely annoying. Rik came up with the idea to send timetables of the festivals to the mobile phones of the visitors. All attendees thought of that as a great idea. Simone thought of placing stands at the festival where people could receive selected information on their mobile phones.
8
The group thought of launching a website about the mobile marketing service. Combi-ticket. Point of sale: marketing.
9 Usefulness for O’Neill project
The next item was the usefulness of mobile marketing in the O’’Neill project. Fleur thought that mobile marketing might be usefull for the O’Neill project, for instance at the Lowlands festival. The group brainstormed about how to use mobile marketing related to O’Neill at the festival. Rik thought of sending wallpapers to mobile phones of visitors with the new summercollection of O’Neill on it. Some groupmembers agreed, but Danny doubted if the target group visits the Lowland festival.
10 Any Other Business
Nothing came up for discussion.
11 Unscheduled Questions
Nothing came up for discussion.
12 Date Next Meeting
The next meeting will take place according to schedule, on the 11th of October at 4.30 p.m.
13 End of Meeting
The chair thanked everybody present for their opinions and ideas to the discussions and closed the meeting at 10.35 a.m.
