Weblog Advertorial Peer Review Form A – First Review
Writer’s Name Fleur van Ijperen
Assessor’s name Danny Taams
Date 16th of October 2007
Rating Scale: 1 = Yes 2 = Somewhat 3 = No
Rate the advertorial by giving a 1, 2 or 3 for each question. Read the advertorial
once to get a general idea of what it is about, then read it a second time to rate it.
1. Is the title original and appropriate? 2
2. Is the introduction complete? 3 (there is no introduction the way it is written)
3. Is the body of your advertorial complete? 1
4. Is the conclusion well-developed? 3 (there are no conclusions the way it is written)
5. Is the advertorial well-organized overall? 1
6. Is the advertorial interesting to read? 1
7. Has the writer plagiarised material? 3
8. Is it clear what the product is? 1
9. Is there a clear story? 1
10. Is there a clear relationship between the story and the product? 1
Finally, read the advertorial a third time and check it for spelling, grammar and punctuation.
Mark any corrections on the advertorial itself then complete the rest of the form.
Name three things you like about the advertorial.
-The idea of making a diary
- The way it is written
Name three things the writer should improve.
- Spelling, time notification and grammar.
Does the advertorial sell the product? Why?
Yes, the girl is talking about the O’Neill shops and the products she bought.
Is the advertorial written for the specified O’Neill target group?
Yes
