Wordlist Wednesday, Oct 24 2007

Linking words

To adapt to each other – Aan elkaar aanpassen
To attract votes – Stemmen aantrekken
To arrange a meeting - Een vergadering regelen/op touw zetten
To convey information – Informatie verzamelen
To define the policies - Het beleid bepalen
To demand membership – Lidmaatschap eisen
To enact the competition – De concurrentie bepalen
To evaluate the public opinion – De publieke opinie evalueren
To get down to business – Met ‘de zaken’ beginnen
To give the floor to – Het woord geven aan..
To increase patronage of services – Bescherming van de diensten verhogen
To launch an ad campaign – Een advertentiecampagne lanceren
To manage the thinking – Het denken beheren
To orchestrate a publicity stunt – Een publiciteitsstunt bewerken
To pencil in – Een tijdelijke afspraak opschrijven
To pin it down – Het vastleggen
To portray yourself – Jezelf op een bepaalde manier afschilderen
To provide services – Services verstrekken
To put the meeting off - De vergadering afzeggen
To suppress desires – Verlangens onderdrukken

Above-the-line  Activiteiten, waarvoor het reclamebureau van de media een vaste of variabele commissie ontvangt, dus reclame in de traditionele media, in tegenstelling tot below-the-line: an advertising technique using mass media to promote brands.

Advergame  Advertentiespel: is the practice of using video games to advertise a product, organization or viewpoint

Advertising  Reclame: is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor.

Advertorial –> grote advertentie met tekst: a print or Web advertisement designed to look like a news story. The televison or radio equivalent is known as an “infomercial”.

Aided recall  Geholpen herinnering: prompting respondents by inducing association of ideas to help recall, particularly of television or cinema viewing

APX  advertentiepaginabereik: APX provides trusted technology, information, analytics, and services for the energy and environmental markets.

to audit  de boeken controleren: to officially examine the financial accounts of a company

a banner  banner, reclame: an advertisement on a website

Below-the-line  In principe alle activiteiten, waarvan het reclamebureau niet de gebruikelijke korting ontvangt van de media. Voorbeelden zijn: huis-aan-huis-verspreiding, display-materiaal,tijdelijke aanbiedingen, free publicity etc: in organisational business and marketing communications, Below the line (BTL) is an advertising technique.

a benefit  een voordeel: an advantage

Billboard  grootformaat affiche: billboards are large displays advertising goods or services not necessarily sold where the sign is located

Branding  Merken: a name, logo, slogan, and/or design scheme associated with a product or service

Branding Materials  Merk materialen: These are materials to support the brand also reffered as ‘goodies’

to broadcast  uitzenden: to send out programmes on radio or television

Buzz  Buzz: A very intensive way of word of mouth communication

Commerce  Het vrijwillig uitwisselen van goederen, diensten of beide: the voluntary exchange of goods, services, or both.

a concept  een concept of idée: an idea

Cookies  cookies: are parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server

Copy  Geschreven tekst in publicaties: written content in publications, in contrast to photographs or other elements of layout

Copy-research  vorm van onderzoek, die betrekking heeft op de concrete inhoudelijke aspecten van een communicatie-uiting: analysis and evaluation of the advertising message.

Copyright –> auteursrecht: the legal ownership that protects literary, music, or artistic work.

Copy-test  in mediaonderzoek een methode om de paginaconfrontatie kans van de persmedia te bepalen: a Copy-test helps take the guesswork out of advertising.

customer  een klant: person or company that buys from a shop or business

Direct advertising  Rechtstreekse reclame: direct-to-Consumer Advertising

Direct mail  rechtstreekse mediumcommunicatie: direct marketing is a sub-discipline and type of marketing

Direct Marketing  Directe Marketing: is a sub-discipline and type of marketing where it attempts to send its messages directly to consumers, without the use of intervening media

Display  Het tentoonstellen van het product zelf: display of the product it self. A type of marketing.

direct sales  directe verkoop: the business of selling products or services directly to the customers

E-commerce –> Elektronische bedrijfsvoering: consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.

to edit  redigeren: to prepare a piece of writing for publication

Editorial  redactionele deel van een persmedium: an editorial is a phrase or article by a news organization, newspaper or magazine that expresses the opinion of the editor, editorial board, or publisher.

Exposure  Confrontatie met de pers: publicity, an activity designed to rouse public interest.

Flash  Flash: is a computerlanguage that is offently used for creating webgames

Free publicity  Redactionele publiciteit: when members of the news media feature your story pulled from your press release, free publicity is being generated.

to incorporate  ergens in opnemen: to include

to increase  toenemen: to become more or higher

In-game advertising  In-game reclame: efers to the use of computer and video games as a medium in which to deliver advertising

innovation  vernieuwing: the introduction of something new

Instant commercial  Een radio- of TV commercial, die op het moment van uitzenden (dus live) wordt uitgesproken door de omroep, presentator of disk jockey: a radio- or tv spot, who is presented by a diskjockey (live).

Interactive advertising  Interactieve reclame: is the use of interactive media to promote and/or influence the buying decisions of the consumer in an online and offline environment

Internet marketing  Internetmarketing: is marketing that uses the Internet

Jingle  Herkenningsmelodie: a jingle is a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television commercials.

Mailing  een communicatieve uiting, zoals brief, folder, brochure: mail is part of a postal system wherein written documents, typically enclosed in envelopes, and also small packages, are delivered to destinations around the world. A type of marketing.

to merge  fuseren: to combine two things

Narrow Casting  Narrowcasting: has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience, not to the general public

Non-personal selling  Een Amerikaanse term voor beïnvloeding, die niet ‘personal’ geschiedt, maat via een medium of een product: all selling activities that use some medium as an intermediary for communication, including advertising, public relations, sales promotion, and collateral materials.

Non-response  Het aantal c.q. percentage personen in een steekproef, dat geen medewerking aan een bepaald onderzoek kan of wil verlenen: the number of persons who, in a experiment, did not wanted to corporate.

OTH  mediumconfrontatie bij auditieve media zoals radio: opportunity to hear.

OTS  mediumconfrontatie bij visuele media zoals persmedia: opportunity to see.

OTV  mediumconfrontatie bij audiovisuele media zoals televisie: opportunity to view.

Out of Home advertising (OOH)  Buitenshuis reclame: is essentially all type of advertising that reaches the consumer while he or she is outside the home

Outlet  De plaats, waar artikelen kunnen worden gekocht, zoals winkel, supermarkt, warenhuis enz.: an outlet store or factory outlet is a retail store in which manufacturers sell their stock directly to the public through their own branded stores.

Out-vision  Vormen van buitenreclame: a way of marketing outside. Who have the most effect when the get on the television.

Pay per click advertising  Betaling-per-klik reclame: is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website

Point of sale  Punt van verkoop: this can mean a retail shop, a checkout counter in a shop, or the location where a transaction occurs

Product Life Cycle  Product Levenscyclus: refers to the succession of stages a product goes through

Product Placement  Product Plaatsing: advertisements are promotional ads placed by marketers using real commercial products and services in media, where the presence of a particular brand is the result of an economic exchange

Priority –> prioriteit: something given or meriting attention before competing alternatives

profitable  rendabel: likely to make money

Publicity  Publiciteit: is the deliberate attempt to manage the public’s perception of a subject

Public Relations  Publieke Relaties: Promotion with the goal to create goodwill for a person or an organization

to publish  uitgeven: to produce a media product

Pull strategy  Trekstrategie: The manufacturer directs it’s marketing directly to the user before promoting the product at the retailers. So the product gets pulled through the sales channel

Push strategy  Duwstrategie: The manufacturer directs it’s marketing to the retailers so the product gets placed in their stores. The products gets pushed into the sales channel

to retail –> handel: consists of the sale of goods or merchandise, from a fixed location such as a department store or kiosk, in small or individual lots for direct consumption by the purchaser

Spam –> Ongewenste post / e-mail: the abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages. 

Telemarketing –> telefonische verkoop: the use of telephones for selling

trade  handel: activity of buying and selling

a wholesaler  groothandelaar: a firm buying and selling products in large quantities

recruitment  werving: the act of finding new people to join a company

to release  uitbrengen: to publish

a retailer  een detailhandelaar:a business that buys products for the purpose of reselling them to general public

a sales pitch  verkoopverhaal: a talk that tries to persuade somebody to but something

Sales promotion  Verkooppromotie: Sales promotion is a direct influence on the price or value of a product

Search engine marketing  Zoekmachinemarketing: is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages

Search engine optimization  Zoekmachine optimalisering: is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results

Social media optimization  Sociale Media optimalisatie: is a set of methods for generating publicity through social media, online communities and community websites

to subscribe  abonneren: to pay money to receive a product

Viral marketing  Virale marketing: refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses

Word of mouth marketing  Mond-tot-mondmarketing: is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner