Subject: meetings

Date: October 11th 2007
Time: 17.20 am
Place: 02a22

Chair: Rik Groenland
Secretaries: Danny Taams
Attendees: Danny, Fleur, Simone and Rik

4 Announcements
No announcements were made.

5 Mail received
All group members received the mail.

6 Deadlines
Fleur and Danny told that deadlines definitely must be kept. Simone and Rik said that we needed to be flexible, but also strict. The problem was discussed and we concluded that is was the best to keep the deadlines. When serious problems came up, the deadline could be moved 2 or 3 days.

7 Meeting
Simone said that the past meetings were very chaotic. They thought that not every item needed to be spoken. The other group members thought it was very important to discuss every subject. We decided to meet on the internet and in real life when we have a mile stone to discuss.

8 Minutes
Danny and Fleur shared the opinion to write everything in the minutes. Rik and Simone said that is was a waste of time to do that. The group decided to record al the meetings. Only the updates should be written in the minutes.

9 Project manager
They discussed the item that some members regarded themselves as more important than others. On part of the group thought it is good to have a project manager. At the end we decided that it is better, that there should not be an overall project manager.

10 Any Other Business
Nothing came up for discussion.

11 Unscheduled Questions
Nothing came up for discussion.

12 Date Next Meeting
There was no other meeting scheduled.

13 End of Meeting
The chair thanked everybody present for their opinions and ideas to the discussions and closed the meeting at 6 pm.

Assessed group’s name CV203C1
Assessor group’s name CV203A1
Date 24th of october

Rating Scale: 1 = Yes 2 = No

Read the minutes of your meeting written by your assessor group. Answer the
following questions. It is important that all members of the assessor group agree
on what is written on this form.

1. Is there a title? 1
2. Are the date, time and place written down? 1
3. Are the minutes structured according to the agenda? 1
4. Are all the points discussed mentioned? 1
5. Are the minutes easy to understand? 1
6. Are the minutes written in the correct tenses? 1

Read the minutes again and check them for spelling, grammar and punctuation
as a group. Check them sentence for sentence making sure that each group
member gives their opinion about each sentence. Mark any corrections on the
minutes themselves and then answer these questions.

Name three things you like about the minutes.
- The minutes are well organized
- The ideas are written down very good
- The different opinions on certain subjects are very clear

Name three things the writers should improve.
- Point number 8 misses a subject
- There is nothing else to improve

Subject: Mobile marketing at music festivals

Date: October the 3rd 2007
Time: 10.25 am
Place: 01A04

Chair: Rik Groenland
Secretaries: Jeffrey and Kirsten (group CV203A1)

Attendees: Danny, Fleur, Simone and Rik

4 Announcements
No announcements were made.

5 Mail received
All group members received the mail.

6 Introduction of the article ‘Mobile marketing at festivals’The meeting discussed the use of mobile marketing at music festivals. Virgin Mobile offered a mobile service for festival visitors at a festival in England.

7 Ideas on mobile marketing
Danny came up with the idea to promote mobile marketing on MTV and other music stations. Fleur found ringtones commercials extremely annoying. Rik came up with the idea to send timetables of the festivals to the mobile phones of the visitors. All attendees thought of that as a great idea. Simone thought of placing stands at the festival where people could receive selected information on their mobile phones.

8
The group thought of launching a website about the mobile marketing service. Combi-ticket. Point of sale: marketing.

9 Usefulness for O’Neill project
The next item was the usefulness of mobile marketing in the O’’Neill project. Fleur thought that mobile marketing might be usefull for the O’Neill project, for instance at the Lowlands festival. The group brainstormed about how to use mobile marketing related to O’Neill at the festival. Rik thought of sending wallpapers to mobile phones of visitors with the new summercollection of O’Neill on it. Some groupmembers agreed, but Danny doubted if the target group visits the Lowland festival.

10 Any Other Business
Nothing came up for discussion.

11 Unscheduled Questions
Nothing came up for discussion.

12 Date Next Meeting
The next meeting will take place according to schedule, on the 11th of October at 4.30 p.m.

13 End of Meeting
The chair thanked everybody present for their opinions and ideas to the discussions and closed the meeting at 10.35 a.m.

To adapt to each other – Aan elkaar aanpassen
To attract votes – Stemmen aantrekken
To arrange a meeting - Een vergadering regelen/op touw zetten
To convey information – Informatie verzamelen
To define the policies - Het beleid bepalen
To demand membership – Lidmaatschap eisen
To enact the competition – De concurrentie bepalen
To evaluate the public opinion – De publieke opinie evalueren
To get down to business – Met ‘de zaken’ beginnen
To give the floor to – Het woord geven aan..
To increase patronage of services – Bescherming van de diensten verhogen
To launch an ad campaign – Een advertentiecampagne lanceren
To manage the thinking – Het denken beheren
To orchestrate a publicity stunt – Een publiciteitsstunt bewerken
To pencil in – Een tijdelijke afspraak opschrijven
To pin it down – Het vastleggen
To portray yourself – Jezelf op een bepaalde manier afschilderen
To provide services – Services verstrekken
To put the meeting off - De vergadering afzeggen
To suppress desires – Verlangens onderdrukken

Above-the-line  Activiteiten, waarvoor het reclamebureau van de media een vaste of variabele commissie ontvangt, dus reclame in de traditionele media, in tegenstelling tot below-the-line: an advertising technique using mass media to promote brands.

Advergame  Advertentiespel: is the practice of using video games to advertise a product, organization or viewpoint

Advertising  Reclame: is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor.

Advertorial –> grote advertentie met tekst: a print or Web advertisement designed to look like a news story. The televison or radio equivalent is known as an “infomercial”.

Aided recall  Geholpen herinnering: prompting respondents by inducing association of ideas to help recall, particularly of television or cinema viewing

APX  advertentiepaginabereik: APX provides trusted technology, information, analytics, and services for the energy and environmental markets.

to audit  de boeken controleren: to officially examine the financial accounts of a company

a banner  banner, reclame: an advertisement on a website

Below-the-line  In principe alle activiteiten, waarvan het reclamebureau niet de gebruikelijke korting ontvangt van de media. Voorbeelden zijn: huis-aan-huis-verspreiding, display-materiaal,tijdelijke aanbiedingen, free publicity etc: in organisational business and marketing communications, Below the line (BTL) is an advertising technique.

a benefit  een voordeel: an advantage

Billboard  grootformaat affiche: billboards are large displays advertising goods or services not necessarily sold where the sign is located

Branding  Merken: a name, logo, slogan, and/or design scheme associated with a product or service

Branding Materials  Merk materialen: These are materials to support the brand also reffered as ‘goodies’

to broadcast  uitzenden: to send out programmes on radio or television

Buzz  Buzz: A very intensive way of word of mouth communication

Commerce  Het vrijwillig uitwisselen van goederen, diensten of beide: the voluntary exchange of goods, services, or both.

a concept  een concept of idée: an idea

Cookies  cookies: are parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server

Copy  Geschreven tekst in publicaties: written content in publications, in contrast to photographs or other elements of layout

Copy-research  vorm van onderzoek, die betrekking heeft op de concrete inhoudelijke aspecten van een communicatie-uiting: analysis and evaluation of the advertising message.

Copyright –> auteursrecht: the legal ownership that protects literary, music, or artistic work.

Copy-test  in mediaonderzoek een methode om de paginaconfrontatie kans van de persmedia te bepalen: a Copy-test helps take the guesswork out of advertising.

customer  een klant: person or company that buys from a shop or business

Direct advertising  Rechtstreekse reclame: direct-to-Consumer Advertising

Direct mail  rechtstreekse mediumcommunicatie: direct marketing is a sub-discipline and type of marketing

Direct Marketing  Directe Marketing: is a sub-discipline and type of marketing where it attempts to send its messages directly to consumers, without the use of intervening media

Display  Het tentoonstellen van het product zelf: display of the product it self. A type of marketing.

direct sales  directe verkoop: the business of selling products or services directly to the customers

E-commerce –> Elektronische bedrijfsvoering: consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.

to edit  redigeren: to prepare a piece of writing for publication

Editorial  redactionele deel van een persmedium: an editorial is a phrase or article by a news organization, newspaper or magazine that expresses the opinion of the editor, editorial board, or publisher.

Exposure  Confrontatie met de pers: publicity, an activity designed to rouse public interest.

Flash  Flash: is a computerlanguage that is offently used for creating webgames

Free publicity  Redactionele publiciteit: when members of the news media feature your story pulled from your press release, free publicity is being generated.

to incorporate  ergens in opnemen: to include

to increase  toenemen: to become more or higher

In-game advertising  In-game reclame: efers to the use of computer and video games as a medium in which to deliver advertising

innovation  vernieuwing: the introduction of something new

Instant commercial  Een radio- of TV commercial, die op het moment van uitzenden (dus live) wordt uitgesproken door de omroep, presentator of disk jockey: a radio- or tv spot, who is presented by a diskjockey (live).

Interactive advertising  Interactieve reclame: is the use of interactive media to promote and/or influence the buying decisions of the consumer in an online and offline environment

Internet marketing  Internetmarketing: is marketing that uses the Internet

Jingle  Herkenningsmelodie: a jingle is a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television commercials.

Mailing  een communicatieve uiting, zoals brief, folder, brochure: mail is part of a postal system wherein written documents, typically enclosed in envelopes, and also small packages, are delivered to destinations around the world. A type of marketing.

to merge  fuseren: to combine two things

Narrow Casting  Narrowcasting: has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience, not to the general public

Non-personal selling  Een Amerikaanse term voor beïnvloeding, die niet ‘personal’ geschiedt, maat via een medium of een product: all selling activities that use some medium as an intermediary for communication, including advertising, public relations, sales promotion, and collateral materials.

Non-response  Het aantal c.q. percentage personen in een steekproef, dat geen medewerking aan een bepaald onderzoek kan of wil verlenen: the number of persons who, in a experiment, did not wanted to corporate.

OTH  mediumconfrontatie bij auditieve media zoals radio: opportunity to hear.

OTS  mediumconfrontatie bij visuele media zoals persmedia: opportunity to see.

OTV  mediumconfrontatie bij audiovisuele media zoals televisie: opportunity to view.

Out of Home advertising (OOH)  Buitenshuis reclame: is essentially all type of advertising that reaches the consumer while he or she is outside the home

Outlet  De plaats, waar artikelen kunnen worden gekocht, zoals winkel, supermarkt, warenhuis enz.: an outlet store or factory outlet is a retail store in which manufacturers sell their stock directly to the public through their own branded stores.

Out-vision  Vormen van buitenreclame: a way of marketing outside. Who have the most effect when the get on the television.

Pay per click advertising  Betaling-per-klik reclame: is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website

Point of sale  Punt van verkoop: this can mean a retail shop, a checkout counter in a shop, or the location where a transaction occurs

Product Life Cycle  Product Levenscyclus: refers to the succession of stages a product goes through

Product Placement  Product Plaatsing: advertisements are promotional ads placed by marketers using real commercial products and services in media, where the presence of a particular brand is the result of an economic exchange

Priority –> prioriteit: something given or meriting attention before competing alternatives

profitable  rendabel: likely to make money

Publicity  Publiciteit: is the deliberate attempt to manage the public’s perception of a subject

Public Relations  Publieke Relaties: Promotion with the goal to create goodwill for a person or an organization

to publish  uitgeven: to produce a media product

Pull strategy  Trekstrategie: The manufacturer directs it’s marketing directly to the user before promoting the product at the retailers. So the product gets pulled through the sales channel

Push strategy  Duwstrategie: The manufacturer directs it’s marketing to the retailers so the product gets placed in their stores. The products gets pushed into the sales channel

to retail –> handel: consists of the sale of goods or merchandise, from a fixed location such as a department store or kiosk, in small or individual lots for direct consumption by the purchaser

Spam –> Ongewenste post / e-mail: the abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages. 

Telemarketing –> telefonische verkoop: the use of telephones for selling

trade  handel: activity of buying and selling

a wholesaler  groothandelaar: a firm buying and selling products in large quantities

recruitment  werving: the act of finding new people to join a company

to release  uitbrengen: to publish

a retailer  een detailhandelaar:a business that buys products for the purpose of reselling them to general public

a sales pitch  verkoopverhaal: a talk that tries to persuade somebody to but something

Sales promotion  Verkooppromotie: Sales promotion is a direct influence on the price or value of a product

Search engine marketing  Zoekmachinemarketing: is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages

Search engine optimization  Zoekmachine optimalisering: is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results

Social media optimization  Sociale Media optimalisatie: is a set of methods for generating publicity through social media, online communities and community websites

to subscribe  abonneren: to pay money to receive a product

Viral marketing  Virale marketing: refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses

Word of mouth marketing  Mond-tot-mondmarketing: is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner

An article wrote by Simone van Riet.

PR, short for Public Relations, is an element of advertising and is defined as ‘a promotion intended to create goodwill for a person or institutions image’. (This is according to the internet site Wikipedia.)

PR is actually a very old tool to promote or advertise. It came into existence in the United States of America. There’s evidence that they already used PR, like lobbying and press relations, back in the 18th century. At that time the term ‘Public Relations’ didn’t exist yet.
Around 1890, while the United States expanded their railroads, many PR practices were developed. In ‘1897 Year Book of Railway Literature’ the term is used for the first time.

Trough the years PR became more and more popular. And now, roughly 250 years later, we can’t picture advertising without PR. In today’s industry corporations are using PR to announce information about their products or about the services they offer, to trigger potential customers. Corporations also use PR to expose themselves as open-minded, innovative, creative, environment friendly or whatever. Not only corporations, but also non-profit organizations are using Public Relations. These organizations make use of PR trying to get some notion and support for their programs or their goals. And when politicians make use of PR, they most of the time try to attract votes or to raise money. So although most seen as corporate servants, almost any organization has at least one PR manager.

The job of this PR-specialist is to form and improve the reputation of a person, company or a government. This specialist generates positive publicity by maintaining contacts with journalists, set up speaking appointments, writing speeches, etcetera. It’s very important that a PR-specialist is keeping the communication open between the groups involved by company’s product and/or policies. These are the consumers, shareholders and the employees of the business.

To be a PR manager takes a lot of studying, time and hard work to see through the audients and get the publics’ attention. A Public Relations specialist must keep up with popular and common developments to understand which stories will do. The work of a PR-specialist is continuously changing and every day is full of unforeseen difficulties and challenges to solve.

So almost every organization has a PR manager, but how can PR be useful to O’Neill?
PR is an useful tool to influence opinions and direct contact with the target group.
Because O’Neill has chosen a whole new target group for their new clothing line, they have to do a lot of advertising. PR can help the company to create goodwill and improve their image.
No company can be successful, without Public Relations!

10:00
I just arrived at my hotel in Malibu, Hawaii. Everything is beautiful. The sun is shining, and I can’t wait until I’m in the water again! I want to feel the waves underneath my surfboard. I love the feeling that I can fly. Hopefully all my friends are already on the beach so we can meet up and exchange surf tactics.

11:30
Yes! I found Laura and Seb, and we talked about what we are going to do this summer.! Then Laura and me went shopping in Malibu city and I found this amazing surf shorts in the O’Neill shop! I can’t wait until everyone on the beach sees me in my new short! It’s so comfy, I can twist and turn as much I want on my surfboard and it still stays on perfectly.

13:00
After Laura and me went shopping, Seb took us to a forbidden island! I don’t know exactly what its called. But The waves there where awesome! Laura took some photo’s of me surfing. And, I don’t want to sound arrogant, but I looked great in my new shorts!
I’m going to send the pictures to O’Neill to try to join their surfers team. That would be crazy. All these boys and girl, as crazy about surfing as me?! I can’t imagine anything better then that.

14:00
Some of Sebs friends came over to the forbidden island! They had longboards with them! This was a new thing for me because I’ve never surfed on a longboard before! One of the guys, Trey, wanted to show me how to surf on his board. I thought: yes, this is a good opportunity for me to learn something. But at the end it wasn’t such a good idea. I tried it like 10 times, and then I hit a rock underwater! My foot really hurt. Luckely Laura had an emergency kit. It wasn’t bad, it where just a few scratches.

15:00
I tried surfing on Trey’s board again, and this time I was really good surfing on his longboard! Seb was really proud of me. So we went to Malibu city again, and he bought me a bikini at the O’Neill shop! He said he was very proud of me, and that’s why I deserved a present! Seb has an amazing taste! I wouldn’t want anything else! O’Neill has such female shapes in there collection, and I really like the colours to!

20:00
I’m a bit bored. Laura is preparing herself for the beach party tonight. But I don’t really feel like putting make-up on. People should like me for who I really am! Me. Besides, I think I have an admirer already. Seb! I hope he will be at the party tonight, because I’m going to wear the bikini he bought me at the O’Neill shop today! No, no, not only the bikini! I’m going to put pants on as well! 

22:00
Laura is finally ready! We are getting our bikes, and ride to the beach. It’s really hot outside. I think I’m going to take off my shirt so Seb can see my bikini top! It’s a beach party, so almost everyone will be wearing a short or bikini.

22:30
AAAAAAAAH! Seb saw me and he had two long boards with him. He said he wanted to show me a even more special place then we went to in the morning. I was pleasantly surprised. So I went with him. When we arrived at the spot he was talking about a was charmed by the enchanting look of the horizon and the waves. Seb gave me a wetsuit that he bought for me. I looked at the brand of the wetsuit. It was an O’Neill wetsuit! How did he know me so well.. ? He looks at me, and laughs. ‘’Of course it’s O’Neill, you bunny! What did you think?’’

23:30
Seb and I surfed in the dark. The waves where even higher then in the morning! The water was warm, I couldn’t hear anything but the wind and the ocean. I felt like I found my calling. This is what I’m meant to do my whole life!. This is my passion. This is home. This is me.

We shall now give an introduction of each member of the group.

The first groupmember is Danny Taams. She is a twentytwo years old student at the Institute of Media and Information Management. She was born and raised in Koog aan de Zaan, a small village near Amsterdam. She still lives with her parents and her 17 years old sister. She prefers to ride on her motor and she really likes to ski. She also likes to visit the cinema in her spare time. Before she went to the MIM, she passed her exam on the ‘’HAVO’’. At the moment she’s not sure what she would like to do in the future.

The second groupmember is Simone van Riet. She’s 18 years old. Simone was born and raised in a small village near Amsterdam, Huizen. She still lives with her parents but she’s searching for a place of her own. Like the rest of this group, Simone follows a major in Advertising, Marketing and Communication. Before she started this study, Simone went to a high school named ‘Huizermaat’. She graduated in 2006 and started immediately at the professional school of education in Amsterdam. When she’s ready, her intention is to go to the University. When she’s not at school, you can find her working as a waitress in a restaurant. One of her favorite activities is to play soccer. When she’s not on the field herself, she’s watching the game of her favorite club Feyenoord. She also likes having lunch with her friends or go to a club to dance the whole night long.

The third groupmember is Fleur van IJperen. She is a student at the professional school of education in Amsterdam. Her major is Advertising, Marketing and Communication. She is a very outgoing and ambitious girl. Her wish is to get an internship in Londen or New York. She wants to learn as much as she can in college, so when she gets a job later on in life she will be prepared for everything coming her way.

The last groupmember is Rik Groenland. Rik is twentythree years old. He still lives with his parents and three little brothers in Heerhugowaard. His hobbies are mixing house music, travelling, indoor soccer and american football. Before he became a student at the institute for media en information management he did two years of business administration at the Free University in Amsterdam. But he found out that business administration was not his thing. And to get inspiration for his future he went travelling. He went to Australia, Taiwan and Thailand. This trip was the greatest thing he ever did in his life. Back home he went searching for new education. There he found the institute for media and information management. His future ambition is to have his own marketingcommunication company.

This are the four people who, together with cv203c2, are working on the O’Neill project. We will now give an outline of this project.
O’Neill is a strong surfers and snowboarders brand. But the problem is that they miss the connection with the girls, especially between the ages of 17 and 20. Most of the current buyers are 25+ years old and male.
So O’Neill wants an advertising campaign that is focused on girls between 17 and 20 years old. But we have to take care that we don’t push away the hardcore surfers and boarders.
We also have to analyse the online televisionchannel of O’Neill: O’Neill TV. We have to make this media interesting for the targetgroup.
All of this together is our report to O’Neill. We have to present this report to the board of O’Neill on november 2nd in Warmond.

Writer’s Name Simone van Riet
Assessor’s name Kimberly vegting
Date 24-10-2007

Rating Scale: 1 = Yes 2 = Somewhat 3 = No

Rate the article by giving a 1, 2 or 3 for each question. Read the article once to get
a general idea of what it is about, then read it a second time to rate it.

1. Is the topic interesting? 1
2. Is the title original and appropriate? 2
3. Is the introduction complete? 1
4. Is the body of your article complete? 1
5. Is the conclusion well-developed? 1
6. Is the article well-organized overall? 1
7. Is the article easy to understand? 2
8. Is the article interesting to read? 1
9. Has any plagiarised material been removed? 3

Do you feel that the writer has improved the article? Why or why not? Be specific.
I think the article is improved because its explains better know what PR is about. The article has a good body and there’s a good conclusion in the end.

Has the writer changed the article adequately according to your suggestions for
improvement of your first assessment? Describe the changes and state specifically
whether you think they are an improvement.
The writer gives a explains what the job of a PR manager is.
The transitions between paragraphs are improved.
There’s a good conclusion to the story and why it could be used for the O’Neill campaign.

Are you happy to have this article on your web log? Why or why not? Be specific.
I will be happy to have this article on my web log because I think it’s a very interesting subject to read and other people from the advertising world may also like to read about PR.

Rating Scale: 1 = Yes 2 = Somewhat 3 = No
Rate the advertorial by giving a 1, 2 or 3 for each question. Read the advertorial
once to get a general idea of what it is about, then read it a second time to rate it.
1. Is the title original and appropriate? 2
2. Is the introduction complete? 3 (there is no introduction the way it is written)
3. Is the body of your advertorial complete? 1
4. Is the conclusion well-developed? 3 (there are no conclusions the way it is written)
5. Is the advertorial well-organized overall? 1
6. Is the advertorial interesting to read? 1
7. Has the writer plagiarised material? 3
8. Is it clear what the product is? 1
9. Is there a clear story? 1
10. Is there a clear relationship between the story and the product? 1

Finally, read the advertorial a third time and check it for spelling, grammar and punctuation.
Mark any corrections on the advertorial itself then complete the rest of the form.
Name three things you like about the advertorial.

-The idea of making a diary

- The way it is written

Name three things the writer should improve.

- Spelling, time notification and grammar.

Does the advertorial sell the product? Why?

Yes, the girl is talking about the O’Neill shops and the products she bought.

Is the advertorial written for the specified O’Neill target group?

Yes